1. Matera Protocol
An open standard to reward creators for their engagement on socials
Matera points
Matera introduces points to reward Creators for the engagement they get on socials. Creators can then claim points for rewards in the DeFi ecosystem.
For the system, Points fulfil a more complex function, helping the network measure creators' reputation (social capital). As of today there is no reliable, trusted standard to measure social capital online. We believe it is essential to have one in order to create a benchmark for liquidity distribution across the creators.
While several companies, such as Klout, aimed to define a standard, they failed to do so because they kept their calculation algorithm as a black box, losing the public trust.
Matera Points act as an open source measure of social capital across the internet, similar to a ‘creator credit score’, engineered so that:
it represents a creator’s monetization potential - our definition of social capital
its formula is open source and governed by the MATR token holders
it is generic and composable so that every creator network data can feed to it
its record are public on chain, creating a transparent and immutable audit trail
it remains credibly neutral and not owned by any creator network
For the launch, the Matera Points formula is deliberately naive and upgradable. Initially, the calculation comprises of 2 components:
A web2 component using engagement metrics, such as reach and engagement
A web3 component - a direct function of users staking on behalf of a creator, which will represents the main measure of social capital in the network
Points are uncapped, initially driven by web2 engagement but eventually driven by staking. MATR holders have governance over the entire formula and the ability to change the calculation or introduce new parameters.
An open standard
Matera Points are the linchpin of the new creator economy, acting as a credit score for creators to attract liquidity. The open source nature of the Creator score also maximizes composability for thousands of developers to build applications around it. Similar to Worldcoin establishing proof of humanity, Matera establishes a credit score benchmark for 300m creators online, that investors, lenders, liquidity providers, stakers, brands or sponsors will be able to rely on.
Incentivizing creator behaviours
From a game-theory perspective, Points introduce a strategic element to creator behavior, as Creators are incentivized to maximize their points by growing their follower base, driving engagement, and attract stakers. Points being open source means that creators can actively influence it to grow. This aligns with the principles of mechanism design (Myerson, 2008), as it encourages creators to take actions that benefit the overall ecosystem.
Bringing the social graph on-chain
Eventually, Matera will offer the option for creators to bring their social graph on-chain, and join Creators clubs. Doing so, creators will start to own the relationship with their audience, outside of the platforms.
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